Brand portal

Partner with Sway Lane.

A future-facing marketplace for luxury fashion brands that want stronger product storytelling, cleaner discovery, and AI-ready shopping experiences. Use this page for partner outreach, not customer shopping.

Who we accept

Sway Lane is built for premium brands with strong visual direction, clear product information, and a willingness to support structured AI-enhanced commerce.

  • Luxury streetwear and premium contemporary brands
  • Clear product photography with strong silhouette coverage
  • Teams prepared to provide structured AI compatibility data

Vendor access and product control

Vendor accounts and self-serve product control require a connected app workflow, but this page now acts as the storefront entry point for that onboarding process.

  • Upload and manage products from a dedicated vendor workflow
  • Update brand profile details and collection visibility
  • Keep product status, imagery, and AI compatibility current
  • Brand name and product title
  • Product imagery and garment category
  • Material composition and fit type
  • Measurements by size and size chart
  • Styling notes and AI enablement status
Request vendor access View the current catalog